Now accepting founding clients — April 2026

Stop Flying Blind on Your
Construction Finances

Talk to your finances in plain English. Get answers in 2 minutes, not 2 weeks — without waiting on your bookkeeper or CPA.

Book Your Free Financial Health Session See the Platform

Built by a CFO who ran it on his own $6.6M construction company first. Found $180K in hidden problems in the first month.

The Problem

The Loop That's Costing You Money

Every time you need a financial answer, you enter the same expensive, slow cycle. By the time you get information, it's too late to do anything about it.

Bookkeeper
~$700/mo
2-day average response time. Gives you information — not answers. Can't tell you what the numbers mean for your business.
CPA / Accountant
~$1,000/mo
5-day scheduling lag. Answers historical questions, not forward-looking ones. You still have to figure out what to do.
The Result
90 days
How long after a job ends before you know if it was profitable. By then, you've already bid the next one wrong.
The Request-Response Loop — Every Single Time
1
You have a question: "Are my projects making money this month?"
2
You ask your bookkeeper or CPA. They ask for a P&L.
3
You wait 2 days. You get a report. You're not sure what it means.
4
You have more questions. You ask again. You wait again.
5
You make a decision based on information that's already 30–90 days old.
You find out 90 days later that a job you thought was profitable wasn't.
The Solution

A CFO You Can Actually Talk To

AI Pathway connects to your QuickBooks and acts as your CFO — without the $200K salary. Ask any financial question in plain English. Get the answer in 2 minutes. See how your numbers compare to industry benchmarks. And get a prioritized action plan every week telling you exactly where to focus your attention.

💬
Ask in Plain English
"Which of my jobs lost money last quarter?" "Am I going to make payroll in 30 days?" "What's my real margin on the Albertsons project?" Just ask.
⚡
Answers in 2 Minutes
Not in 2 days. Not after a meeting with your CPA. In the time it takes to pour a coffee. With context for what to actually do about it.
🔍
Catches What Your Books Miss
If your QuickBooks data is sloppy — and most construction companies' is — AI Pathway finds it. Miscategorizations, bad ratios, data quality issues that compound silently for years.
📋
Your Weekly Action Plan — 7, 30, and 90 Days Out
Not a report. A ranked list of what to do next — built from your actual numbers. What needs attention this week. What to address this month. What to plan for this quarter. At the company level and down to the individual project.
💾
Works With QuickBooks You Already Have
No migration. No new software to learn. Connects in one session. AI Pathway reads your existing data and starts working immediately.
🎯
Benchmarked Against Your Industry
AI Pathway knows what your numbers should look like. For a commercial plumber, top-quartile contractors run materials at 30–35% of contract value and labor under 35%. If you're outside those ranges, the AI flags it — and tells you what to do about it. Not generic benchmarks. Trade-specific.
How It Works

Up and Running in One Session

No long implementation. No training required. Three steps and you're talking to your finances.

1
Book Your Free Session
30 minutes with Ritchie. We connect your QuickBooks live on screen and run the AI Pathway scan on your actual data.
2
See Your Finances Clearly
In the first session, we find at least one significant financial insight — a leak, a blind spot, or a data quality issue your books have been hiding.
3
Start Making Better Decisions
Ask any question, anytime. Your AI CFO is available 24/7. No scheduling. No invoices. No waiting.
Company Level. Project Level. Both.

Know which job is underwater before it's over.

Most tools give you a company-level P&L. AI Pathway goes deeper. Ask about the Albertsons job specifically. Compare labor costs on Job 14 vs. Job 22. Find out which active project is running hot before the final invoice goes out. You don't need to wait until the job is done to know if it made money.

Real Results

What We Find in the First Session

Every construction company has financial blind spots. Here's what we've surfaced in the first 30 minutes — on real businesses, real QuickBooks data.

$47K uncollected
A commercial HVAC contractor had $47,000 in unbilled change orders spread across 6 active jobs. All collectible. All invisible in their QuickBooks until we ran the scan.
HVAC Contractor — $2.2M revenue
2 jobs over budget
A commercial plumbing company had two active projects running 18% over budget. The owner had no idea. His bookkeeper was reconciling quarterly. We found it in the first session.
Commercial Plumbing — $4M revenue
Top client = lowest margin
An electrical contractor's largest client generated 40% of revenue but only 12% gross margin. They were subsidizing that relationship. Nobody had done the math. We did it in 4 minutes.
Electrical Contractor — $3.1M revenue
Built By a Contractor

I Built the Tool I Needed and Couldn't Find

✓
30 years in technology — including AI leadership across multiple companies and teams
✓
CFO/COO of Major Plumbing — $6.6M commercial plumbing company. I run the finances on a live construction business every day.
✓
Bought a company, found $180K in problems — after the M&A closed. Sloppy books, miscategorized costs, invisible margin leaks. AI Pathway would have caught it before we signed.
✓
Tested on our own business first — before offering it to anyone else. Every feature exists because we needed it.
"I had a $6.6M construction business and I still couldn't tell you in real time whether my projects were profitable. I had to wait weeks and talk to my bookkeeper and CPA to get an answer that was already 90 days old. So I built something."
Ritchie Hale — Founder, AI Pathway | CFO/COO, Major Plumbing
The Offer

Start With a Free Financial Health Session

No pitch until the last 5 minutes. We connect your QuickBooks live and show you exactly what the platform finds on your real data.

Free — No Obligation
Financial Health Session
30 minutes. Live screen-share. Your QuickBooks data.
✓ Connect your QuickBooks live — no prep required
✓ Run the AI Pathway financial scan on your actual data
✓ Identify at least one significant financial insight — a leak, blind spot, or data quality issue
✓ Walk away with a clear picture of where your money is and where it's going
✓ Zero obligation — if you don't see immediate value, there's nothing to buy
Book Your Free Session
Spots are limited. Running sessions by appointment only through April 2026.
Pricing

What You're Already Spending — and What You Get for It

Before you see the price, look at what you're currently paying for a bookkeeper and CPA — and what you're actually getting back.

Bookkeeper
Part-time, ongoing
~$700/month
2-day response. Information, not answers. Books still 30–90 days behind.
+
CPA / Accountant
Monthly retainer or hourly
~$1,000/month
5-day scheduling lag. Answers historical questions. You still can't make a decision.
=
What you're spending now
 
~$1,700/month
For slower answers, no real-time visibility, and decisions made on 90-day-old data.
What you get with CFO Pro — and what it's worth
Each component priced at market rate for equivalent human advisory time
Unlimited AI CFO Conversations Ask any financial question, get answers in 2 minutes, 24/7 — no scheduling, no invoices
$4,500/mo
Financial Health Report One-session deep scan of your QuickBooks — finds every leak, miscategorization, and blind spot
$500
Ongoing Data Quality Monitoring Continuously flags bad ratios, miscategorizations, and data issues before you make decisions on wrong numbers
$300/mo
90-Day CFO Roadmap Personalized short, medium, and long-term action plan generated directly from your financial data
$1,000
Total value
$6,300/mo
CFO Pro — Founding Rate Locked for life for the first 20 clients. Price increases to $1,500/month after.
$997/mo
CFO Starter
$299
/month
✓ Conversational AI CFO access
✓ QuickBooks integration
✓ Monthly financial summary report
✓ Up to 5 questions/day
Book Free Session
Founding Rate — Locks for Life
CFO Pro
$997
/month  ·  $8,970/year (save 10%)
✓ Unlimited financial questions — answered in 2 minutes
✓ Full QuickBooks integration, set up in one session
✓ Ongoing data quality monitoring — catches what your bookkeeper misses
✓ 90-Day CFO Roadmap built from your actual data
✓ Short, medium, and long-term decision context on every answer
✓ Founding rate locked permanently — never increases for you
Book Free Session
Limited — 5 Clients Max
CFO Partner
$1,997
/month
✓ Everything in CFO Pro
✓ Weekly 30-min strategic check-in with Ritchie personally
✓ Custom KPI dashboard for your business
✓ Job-by-job profitability tracking
✓ Priority support — direct line to the founder
Book Free Session
🛡
14-Day Money-Back Guarantee
If we don't surface at least one significant financial insight in your first session — a cost leak, a data quality issue, a margin blind spot — you get a full refund. No questions. No forms. No waiting.

We're confident enough in the product to put our money behind it.
Founding Rate

10 Slots. Rate Locks for Life.

The first 20 clients get the founding rate of $997/month — locked permanently, regardless of future price increases. After 20 clients, the price moves to $1,500/month for new clients. Founding clients never pay more.

10 founding slots — 3 claimed, 7 remaining

Book Your Free Session

Stop Finding Out After It's Too Late

Book a free 30-minute Financial Health Session. No prep required. No obligation. We connect your QuickBooks and show you what's really happening in your business.

Book Your Free Financial Health Session

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Contact

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